Argenis Garcia-Sevilla started the All My Friends festival as a personal project in Tijuana, Mexico in 2011. Now, the project that took years to grow is being overshadowed. Garcia owns the rights to the name in Mexico. Respectively, Gary Richards — famous for Hard Events — owns the All My Friends name in the U.S. […]
Sonar On Tour Shrine Auditorium & Expo Hall November 10, 2012 To test its international appeal, Sonar, one of the worlds most prestigious electronic music festival promoters debuted its brand in North America with a highly-anticipated tour. On Saturday November 10th, the last stop on this eight-city excursion landed at the Shrine Auditorium with the help of Goldenvoice concert […]
Halloween debauchery gets one more horrifying gasp tomorrow in downtown Los Angeles when the city is swarmed by electronic dance music fans attending HARD Day of the Dead. In an attempt not to compete with the many dance music festivals going on Halloween weekend, the HARD Haunted Halloween Festival has now been transformed into HARD […]
See Also: *Skrillex Fans: Five Reasons They Suck *Five Reasons Why Skrillex Should Have Won Best New Artist at the Grammys *Coachella vs. Lollapalooza: Which is better? Summer may be nearing its end, but there is one more key EDM festival match up to be settled: this weekend's Hard Summer vs. Nocturnal Wonderland in September. […]
Destructo aka Gary Richards: 'Steve Aoki Was Like, Why Don't You Call it Hard On? Like, I Got a Hard On for LA'
Years ago, Destructo, also known as Gary Richards, spent Halloween 2007 promoting the first-ever HARD NYE in Vegas, which, by his own admission, made for a sucky Halloween. Since then, HARD has become a ubiquitous representation of high-quality DJ acts and has no problem moving tickets. Destructo discusses this year's mansion tricks and treats after […]