OC Weekly News, Inc.
Information We Collect
We collect and maintain personally identifiable information and automatic information.
Personally Identifiable Information
“Personally identifiable information” is information that tells us who you are, such as your name, screen name, email address, postal address, phone number, credit card information, birth date/year and gender.
OC Weekly collects and maintains personally identifiable information about you only when you provide it to us. For example, we may collect and maintain personally identifiable information about you when you register for or participate in contests, sweepstakes, promotions, polls, surveys, newsletters and text messages (including contests, sweepstakes, promotions, polls, surveys, newsletters and text messages of certain third parties). We may also collect and maintain personally identifiable information when you post an ad, submit comments to the Site or letters to the editor, submit events for inclusion on our Site, purchase event tickets from us, or otherwise provide it to us when you contact us.
If you do not provide information to us, you may be unable to use certain features of the Site. For example, you cannot post comments in connection with certain articles or register for the Site, contests, surveys or newsletters unless you provide certain information. Also, you will not be able to submit events for inclusion on our Site or purchase event tickets if you do not provide certain information.
Automatic Information and Cookies
“Automatic information” is information automatically collected whenever you visit our site. For example, automatic information includes information collected by our web server (which may be hosted by a third party) that your web browser makes available whenever you visit our Site, such as your browser type and capabilities, network properties, the site that you visited before viewing our Site, content viewed on the Site, and your geographic location. We currently use, or may use, such information in various ways:
Aggregated data: We maintain automatic information in aggregated form, not associated with your IP address or personally identifiable information.
IP address tracking: All computers and servers on the Internet use IP addresses to recognize and communicate with each other. We collect and maintain IP addresses to administer and analyze our Site and report aggregate information (such as how many visitors we have and how many visitors see and click on particular advertisements).
Cookies: This Site uses “cookies.” “Cookies” are small text files that allow websites to store and retrieve information about you from your computer system. OC Weekly does serve cookies to track individual site usage for later aggregation and for other purposes explained in this policy. You are always free to decline our cookies if your browser permits, but you may not be able to take full advantage of our Site’s features if you do.
Online Behavioral Advertising. OC Weekly may tailor advertisements on the Site to a user’s apparent interests, based on user browsing activity. That is, ads may be displayed for you on the Site based on the pages and content that you view. This is sometimes known as first-party online behavioral advertising. Also, your viewing activity on the Site may be shared with advertising networks, so that they can display ads for you, which they believe will interest you, on other sites, not affiliated with OC Weekly. This is sometimes known as third-party online behavioral advertising. OC Weekly attempts to deal with advertising networks that are members of the Network Advertising Initiative or the Digital Advertising Alliance, but at times ad networks that are not NAI or DAA participants may have access to your activity on the Site, and hence may use that information in connection with displaying ads to you on other sites.
Advertising networks that are members of Network Advertising Initiative or that participate in the Digital Advertising Alliance have subscribed to certain principles relating to collection and use of information, and may permit users to direct whether or how information about their viewing activities are used for advertising purposes. To register your preferences or choices, or to opt out of behavioral advertising offered by participants in these programs, visit http://www.networkadvertising.org or http://www.aboutads.info.
If you change browsers or computers, or delete the cookies on your computer, you may need to re-enter your preferences or opt-out.
Web Beacons: The Site uses web beacons, which provide website operators and third parties a means to deliver a graphic image on a web page or in an email message for the purpose of gathering data. The Site uses web beacons to gather automatic information such as the duration of a visit to the Site, the web pages viewed, a user’s geographical information (e.g., city, state, zip code), IP address, and type of web browser.
Use and Disclosure of Information
We may also maintain and use your personally identifiable information to attribute your comments, letters to the editor and/or other submissions to the Site to you. As has traditionally been the case with our print editions, we may require that you supply certain information to us (such as your real name, daytime telephone number and/or e-mail address) in connection with comments and other submissions to the Site. That is because we may need to contact you, and because your identity may be important to understand your point of view. If you send us comments or other submissions, we reserve the right to publish them in print or display them on this Site in full or in edited form. We normally honor requests to withhold your name and address when provided in connection with comments and other submissions, both in print and on-line, but we reserve the right to use, discuss and report facts that we consider newsworthy relating to submissions even if it might reveal or tend to reveal the poster’s identity.
We may combine personally identifiable information and automatic information we obtain from you or your activities with other data concerning or relating to the behavioral and demographic attributes of our customers, in order to identify our best customers, reach them effectively, understand their interests and best manage our relationships with them.
We may also use personally identifiable information to send you advertisements, promotions and information about the Site, OC Weekly and our partners.
If you chose to provide your personally identifiable information for the purposes of a third-party contest, promotion, poll, survey or newsletter, your personally identifiable information will be given to OC Weekly and to the third-party advertiser/sponsor involved with the relevant contest, promotion, poll, survey or newsletter and/or its agents and affiliates. For rules or requirements for contests, promotions, polls, surveys and/or newsletters, please see the applicable page on our Site.
We occasionally have third party agents, subsidiaries, affiliates and joint ventures that perform functions on our behalf, such as credit card processing, shipping or stocking orders, providing customer service, data combination, etc. They are provided access to personally identifiable information needed to perform their functions.
In the event of a sale of OC Weekly or a sale of substantially all OC Weekly assets, personally identifiable information may be one of the business assets transferred or sold.
We may maintain and use automatic information to track how our visitors use the Site, study traffic patterns, and run and maintain the site, and we and other third parties may provide targeted advertisements to you based on such data.
We may share aggregated data with our advertisers and other marketing and business partners.
You may terminate any ongoing communications you receive from OC Weekly via e-mail (such as newsletters, subscriptions, contest results, survey inquiries, etc.) by (1) clicking the “unsubscribe” link that is available within the communication received, or (2) through your online profile.
Some of the material on this Site is for mature audiences, and parents and guardians should take responsibility for monitoring their children’s use of the Site. Children under the age of 13 should not use this Site. We do not intentionally collect personally identifiable information from users of the Site who are under the age of thirteen.
Links to Other Sites
This Site provides links to websites maintained by other organizations. OC Weekly provides these links as a convenience to users, but it does not operate, control or endorse such sites. OC Weekly also disclaims any responsibility for the information on those sites and any products or services offered on such sites. Please review the privacy policies of these sites. OC Weekly is not responsible for any actions or policies of such third parties, and does not make any warranties or representations that any linked sites (or even this Site) will function without error or interruption, that defects will be corrected, or that the sites and their servers are free of viruses and other problems that can harm your computer. OC Weekly disclaims any responsibility for transactions conducted on those sites and cannot vouch for the security of the information submitted in those transactions.
E-Commerce and Our Secure Server
We use reasonable efforts to protect your personally identifiable information from unauthorized use or disclosure. Unfortunately, information transmitted on the Internet and/or stored on systems attached to the Internet are not 100% secure. As a result, we do not ensure, warrant or guarantee the security or integrity of such information. We will not be responsible for disclosure of any information due to errors in transmission or the unauthorized acts of third parties.
Updates and Changes to Your Information.
If your personally identifiable information changes, you may correct and/or update it by sending us an email. You may also view, correct and/or update your personally identifiable information by accessing your profile on the Site.