Argenis Garcia-Sevilla started the All My Friends festival as a personal project in Tijuana, Mexico in 2011. Now, the project that took years to grow is being overshadowed. Garcia owns the rights to the name in Mexico. Respectively, Gary Richards — famous for Hard Events — owns the All My Friends name in the U.S. […]
Gary Richards—known on the stage as Destructo—has worked since 2007 to become the only major music festival promoter in Los Angeles. Booking everything from electro, dubstep, live bands, techno, even hip-hop, Richards has helped to bring EDM artists such as Justice, Deadmau5 and Basement Jaxx into the spotlight. By 2010, Richards' main event, HARD Summer, […]
Destructo aka Gary Richards: 'Steve Aoki Was Like, Why Don't You Call it Hard On? Like, I Got a Hard On for LA'
Years ago, Destructo, also known as Gary Richards, spent Halloween 2007 promoting the first-ever HARD NYE in Vegas, which, by his own admission, made for a sucky Halloween. Since then, HARD has become a ubiquitous representation of high-quality DJ acts and has no problem moving tickets. Destructo discusses this year's mansion tricks and treats after […]