Smokers Who Tweet Each Other Quit More Successfully: UCI and Stanford Study
Smokers who tweet together, quit together, according to a new study by researchers at UC Irvine and Stanford. ] When smokers in cessation programs tweet each other regularly, they're more successful at kicking the habit, according to the study headed by Cornelia Pechmann, professor of marketing at UCI's Paul Merage School of Business, and Judith …
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