|Take it from these non-failed musicians: Don't put out that album.|
By: Daniel Hopkins
Don't put out an album. Seriously. Stop it. Established bands backed by massive marketing machines like U2 or Radiohead can afford to do it. You cannot. Here's the scenario:
You and your bandmates work for a long time to make an album. Some bands can do it in six months, others take longer than a year. It will be expensive, too. You release the album and maybe someone in the local media reviews it.
Then, after a few months, it sinks in: Nobody cares anymore. You have no new music to put out because you just threw every song you had on some expensive record, and you've dropped below the radar.
That's how I almost didn't fail. My band would give away free CD-Rs at every show. It didn't necessarily work for us, but it might work for you. If you want to make money, contact an independent licensing company like Blue Water Music and see if you can get a track in a commercial or TV show. “That's selling out,” you might say. Well, once you've failed at music long enough, you realize there's no such thing as selling out. Of course, if your music is bad, my words won't be of any help. After all, I was only on Kimmel once.