As soon as CLRJ found out about the billboards, which Valle called “politically driven” and “racist,” it launched an effort to get rid of them.
“We started with a very basic question: How is it that such a racist ad could get put up?” Valle says.
The goal was to make a statement, Aguilar says, and to “educate the Latino community about the staggering abortion statistics in our community.”
The billboards read: “The most dangerous place for a Latino is in the womb.” (Valle says she thinks it's interesting the billboard uses only the male “Latino,” when the Spanish language differentiates gender with an “a” or “o.”)
She says her organization, as well as other like-minded groups, are asking whoever thought up the idea and the billboard companies themselves to take them down.