The thing about the North Park Music Thing, explains founder Kevin Hellman, is that he wants the two-day festival in San Diego to be as regional as SXSW. And some day, maybe bigger.
San Diego has long been considered a farm team for the real music industry that resides 120 miles due north, a designation not always taken kindly by the homegrown SD bands that want a career without having to actually deal with LA stress. Hellman thinks he can close the gap between the music industry haves and have-nots by bringing LA south, if only for a couple of days. “North Park is a cool place for what this event is.”