While warning against fat consumption, the U.S. government pushes cheese sales, resulting in a sudden dairy consumption highhh for Americans.
called Dairy Management came flying to the rescue. Since then, Domino's
sales has skyrocketed to the double digits. So what's the secret behind
this “new recipe” responsible for the company's success? More cheese.
40% more cheese, that is.
And how many people will eat just one piece of pizza? If this pizza doesn't scream heart disease, obesity, and high cholesterol, I don't know what does.
Dairy Management is a marketing creation of the United States Department of Agriculture, which discourages over-consumption of some of the very foods Dairy Management is vigorously promoting. Since more Americans have been gravitating towards low-fat milks because of all the government warnings against saturated fat consumption over the decades, more and more cartons of fatty whole milk has been left unwanted on the dairy shelf, creating a surplus. But now the government is trying to fix this problem through Dairy Management by forcing dairy products into the American diet, primarily with cheese.
Now, Americans consume 33 pounds of cheese a year–almost 3 times the rate of the 1970s. It's no surprise that the number of obese Americans have doubled since then too, from 15% to a growing 30%.
Domino's is not the only company enticed by Dairy Management. Dairy Management has worked with many restaurants and fast-food joints to expand their menu with cheese-laden products, convincing them that cheese would make their products more desirable. Take Taco Bell, with its steak quesadilla stuffed with eight times more cheese than anything else on the menu. In 2007 the department also highlighted Pizza Hut's Cheesy Bites pizza. Dairy Management receives several million dollars a year from the Agriculture Department, which plays the dual role of marketer of agricultural products and nutrition police. For example, to raise the dairy consumption, in 2003 Dairy Management created a fresh weight-loss campaign that promised people could lose weight by increasing their dairy consumption. Hmmm. . . . However, the millions of dollars poured into research to support the campaign showed no weight-loss benefits. Nevertheless, the campaign didn't die out until 2007.
The Agriculture Department has reported
an increase from 5% to 16% in sales of cheese snacks in stores
where Dairy Management has helped grocers reinvent their dairy aisles. Between the increase of cheese in grocery stores, to the overloading 6 cheese pizzas and cheese stuff crusts, Dairy Management is relying on cheese snacking fanatics for an opportunity of growth in dairy consumption . It is their hope that the American family's cheese addiction will outpace their concerns about the health risks, as proved in their documents.