The recently launched FlogMusic.com hopes to become “the most comprehensive review-aggregator on the Internet,” according to San Francisco-based owner/founder Kara Murphy. At the core of this ambitious project resides the touchingly naïve belief that most people still have faith in the expertise of professional music critics. As a critic myself, I support what FlogMusic.com is attempting to do and wish it the best of luck. As an outside observer, I have doubts this site will catch on in a major way or usurp metacritic.com, although I hope I'm wrong. Let a thousand music-criticism aggregators bloom.
Murphy says FlogMusic will differ from all other such sites “because it breaks music down by genre so people know what's out right now. The charts, according to Billboard and Dusted Magazine, let people know what's especially popular.”
Anyway, for the curious, you can view what publications it will be mining for opinions (this list will expand, Murphy notes) and its rating system here. Flog will also have a blog.
After the jump is the press release. Go forth and read and consume.
]
FlogMusic.com, the One Stop Online Shop for Music Ratings and Reviews, has Officially Launched
Organized by genre, FlogMusic.com features compilations of reviews and ratings on albums by top notch critics who write for publications such as MOJO, Entertainment Weekly, All Music Guide, Billboard, Uncut, SPIN, The New York Times and many more.
San Francisco, CA (PRWEB) September 17, 2007 — FlogMusic.com has come to rescue the audience overwhelmed by confusingly saturated media bits, snippets and clips discussing the latest music releases. Finally, one main website has been created to efficiently guide users into a world of new artist info and musical discovery.
A one stop online shop for music lovers and fans of recent releases, FlogMusic.com functions like no other site on the web. For the first time ever, consumers have a user-friendly resource that can help them make informed choices about artists and music from rock to R&B and everything in between.
“FlogMusic.com is unique because it breaks music down by genre so people know what's out right now. The charts, according to Billboard and Dusted Magazine, let people know what's especially popular. Ratings and reviews are clear with links to artists' web and MySpace sites so that users can access information easily. Everything is straight to the point and organized so anyone can thoroughly research a new artist and album,” said Owner and founder Kara Murphy. Murphy swears by FlogMusic's unique approach.
Interested in an album and tired of wasting your time on newspapers, record shops, libraries, bookstores, and dead end websites to uncover information? FlogMusic.com features compilations of reviews and ratings on albums dating back to 2005 by top notch critics who write for publications such as MOJO, Entertainment Weekly, All Music Guide, Billboard, Uncut, SPIN, The New York Times and many more. Murphy has also implemented a FlogMusic blog which will discuss music news and reviews on a more personal level.
The origination of FlogMusic.com was fueled by Murphy's desire to learn more about emerging and established artists. Her combined experience in all aspects of the music industry including Premiere Radio Networks and Warner Bros. Records, as well as print/online publishing with Investor's Business Daily, revolutionized Murphy's unique understanding and insight into music and the media. Murphy's primary objective is to decipher what information is relevant and how it can best be presented in an entertaining fashion. As the site grows, many new features will be introduced to make it the most comprehensive review-aggregator on the Internet.
