Pop Goes Britannia

Fans of deafening reverb and swirling guitars rejoiced when enigmatic My Bloody Valentine front man Kevin Shields announced in November that his band—dormant since 1995—was reactivating to release a new album and play a handful of gigs. This announcement came only a few weeks after another noisy, distortion-drenched band, Swervedriver, announced their own reunion tour plans for 2008, and spaced-out psych-rockers the Verve played their first concert since breaking up in 1999.

Each of these bands plays a variation on a type of rock music known as shoegaze—a genre Rhino Records highlights on its boxed set, The Brit Box: UK Indie, Shoegaze and Brit-Pop Gems of the Last Millennium. Spanning roughly the years 1985 to 2000, the four-CD collection documents the many musical fads and styles that sprang up in the U.K. during that time. If this seems like an impossible task—or one destined to be incomplete or rife with contradictions—well, that's completely correct.

However, The Brit Box is still a goldmine of brilliant songs. Gems from the country's patron saints (the Cure, the Smiths, Jesus and Mary Chain, Echo N the Bunnymen) anchor the first disc. The rest of the collection builds on that foundation, incorporating everyone from indie-dance acts characterized as “baggy” after a clothing style (Charlatans, Happy Mondays, Stone Roses) to bands that have never really fit in anywhere (Placebo, Super Furry Animals, Saint Etienne). Songs from lesser-knowns are hit-or-miss; for every stroke of genius (the '60s-inspired psych-rock of Eugenius, the Nico-like majesty of the Shop Assistants, Dodgy's sunny Beatles-isms), The Brit Box has plenty of things that are best left forgotten (Mega City Four's derivative jangle, Moose's interminable slo-core drone).

Nevertheless, these subpar tunes imbue The Brit Box with an air of authenticity and gives listeners a better idea of how quickly fads became watered-down in the U.K. This shambling atmosphere is exacerbated by the set's sequencing; arranged roughly chronologically, it reveals how easily these genres blurred together—and how difficult it was to classify many of these bands.

What mainly stands out on The Brit Box is how enjoyable most of the music still sounds, even after considering the unavoidable feelings of nostalgia some listeners may have. While production tricks and other flourishes sometimes date songs, they remain remarkably well-constructed, overall—which contributes to their enduring popularity, according to Miki Berenyi, vocalist of ethereal pop-Goths Lush.

“I'm going to sound like a real old fart here, but people actually used to write songs back then,” she says via e-mail. “I find a lot of music now relies on cover versions, shameless rip-offs, samples or a retro feel that so replicates the original it's often hard to even recognize an original song when it is one!

“To be fair, there is a higher level of proficiency in singers and musicians these days (generally speaking),” Berenyi continues, “but unless you're talking about a truly impressive ability like Amy Winehouse's, then so what? Especially when it comes at the sacrifice of innovation and a genuine sense of experimentation and fun.”

But to Mighty Lemon Drops guitarist/singer David Newton, the attention to tradition that anchored this innovation has helped the music endure. “The majority of the music is based around the electric guitar, drums and bass,” he says. “[B]asically what the Beatles and Rolling Stones used—as opposed to production and studio trickery and beats and loops and synthesizers. It's pretty much timeless. If you're listening to a Smiths track from 1985, bands are making records today that still sound like that.”

Unsurprisingly, the third disc on the album (i.e., the one covering the Smiths/Kinks/Bowie-influenced Britpop movement) is by far the best, most consistent volume. Stars such as Blur, Supergrass, Pulp, Suede and Elastica are still staples of any Anglophile-friendly DJ night in the States, while even minor players (Gene, Catatonia, Echobelly) have aged well.

But it's curious that Brit Box's otherwise smart, exhaustive liner notes only circumspectly reference one crucial part of English culture: its ingrained class system, where money, education and regionalism carry great meaning. John Harris notes in his book Britpop! Cool Britannia and the Spectacular Demise of English Rock that “part of [Britpop's] aim, after all, was to restore the links between British rock and its social context, to soundtrack its time.”

He further observes that some in the scene viewed Britpop as a reaction against the prevailing American sludge-rock. (In the book, Blur vocalist Damon Albarn is quoted as saying, “If punk was getting rid of hippies, then I'm getting rid of grunge.”) In that sense, this goal unified bands—where scruffy, working-class Oasis and art-school-educated Pulp found common ground. (Even though Oasis were hell-bent on breaking big in the U.S. and remain the biggest Britpop band here.)

But the U.S. interpreted this reclamation of cultural heritage very differently—both then and now. Beyond the singles that caught on with a wider audience here (on Brit Box represented by James' “Laid,” Pulp's “Common People” and Oasis' “Live Forever”), Britpop was fetishized and viewed as novelty, with such iconography as the Union Jack flag seen as a fashion choice instead of a political statement. And while one can appreciate and enjoy Britpop on its own merits, it seems like revisionist history to address the music apart from its political and cultural implications.

“I think the American audience has a romantic, rose-tinted view of that era,” observes Simon White of Menswear, a short-lived Britpop band. “You get drawn to the imagery surrounding it and form your own picture of what the time must have been like. A little like Swinging London back in the '60s—people think it must have been like an Austin Powers movie, but in the real world outside of a few nightclubs, it was very gray, dark and depressing.”

Similar misconceptions surround shoegaze, at least in terms of gauging how popular it actually was. The genre's presence on Brit Box is relatively small; cuts from My Bloody Valentine, Catherine Wheel, Chapterhouse, Boo Radleys and Swervedriver are highlights. But judging by the multitude of current American bands taking cues from the genre—Asobi Seksu, Blonde Redhead, Airiel and A Sunny Day in Glasgow, among others—it's easy to overstate the genre's popularity. (Consider it the Velvet Underground effect, where a band's influence supersedes their actual success.)

“Things come back into fashion because they represent something opposite to the current trends,” Berenyi says. “There's a disarming amateurishness in a lot of 'shoegazing' music, which conveys a vulnerability sorely lacking in much of today's big-business, packaged, marketed, super-knowing commerciality. Much of the so-called 'shoegazing' music is more fragile, less manipulative and trusts the listener to find their own path.”

Remaining sanguine and pragmatic about that time is something all musicians appearing in this piece have in common, however. And despite the rash of re-formations, no one interviewed has a desire to reunite his/her bands. (Newton produces local groups in LA, Berenyi has children and works at a magazine, and White manages bands such as Bloc Party and Broken Social Scene.) Even Mark Gardener, vocalist/guitarist of dreamy pop-psych group Ride—one of the bands most sought-after to reunite—prefers to let the eras covered by Brit Box remain in the past.

“We kept some . . . level of integrity about what we were doing, and we stopped at the right time and all that sort of thing,” he says. “It seems to have paid off because the whole myth seems to be growing now.” Gardener laughs. “I still see a lot of Andy [Bell, ex-Ride guitarist and current Oasis bassist] now, and we've talked about [reuniting],” he continues. “Of course, the money would be appreciated; we'd get stupid offers to re-form and play certain festivals and stuff.

“But at the same time, it's kind of done, really. We're all busy with our own projects. You can re-form, but you can't re-form that time and what's going on.”

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