Last night, we headed to the Yost Theater in Santa Ana (our favorite EDM hot spot as of late) to celebrate the budding promotion company White Rabbit Group's Three Year Anniversary with an Alice & Wonderland themed soirée. "Consistently bringing talent that's never been to Orange County has been the focus of White Rabbit," says it's CEO Brandon Owen. "We like taking risks with artist like Klaas, Global Deejays, Dillon Francis, Crizzly (before he was even signed), Peacetreaty's first headlining slot in OC and like with Mightyfools tonight," he said. White Rabbit is also the group behind booking the first real trap artist in Orange County as well as sticking to their mainly dub and electro artists which his 18-and-over crowd loves.
As Owen slowly builds on his new music institution (he claims to have also helped his ex roommate Josh Billings start Focus Tuesdays in OC almost a decade ago), all of his industry friends and fans came out to support and help celebrate despite the rain. The Yost Theater boasted Alice & Wonderland themed decorations everywhere complete with charactered go-go dancers and a break dancing Tweedledee and Tweedledum. The local White Rabbit Group DJs Mikey & Dano threw down a slew of electro bangers to warm up the crowd which was getting the party started early including funky sounds like Tujamo & Plastik Funk's "Who" spliced with today's EDM hits. We even saw light shows and shuffling contests at an early 11pm. Perhaps because of the pouring rain or the lack of a bigger well known headliner, the attendance was not as packed as we have seen it lately.
Though not quite sold out, the dance floor was never empty. When Jelle Keizer and Andy Samin – better known by their stage name Mightyfools – came on stage the giant LED wall projected trippy visuals of Alice falling down the rabbit hole playing homage to the movie that inspired the night. "We want to eventually tell stories with our events that are completely immersion," said Owen. The Tweedledee and Tweedledum break dancers started dance off circles in the middle of the dance floor while the Alice & Mad Hatter dressed go-gos threw out White Rabbit t-shirts into the crowd to help set the party vibe right. Mightyfools had a solid buildup opening with songs like GTA's "Shake Dem" which came out on Diplo's Mad Decent record label. We're surprised we didn't see more girls twerking along to the lyrics of "Shake that ass and tits."
The usual lasers and fog filled the room as Mightyfools threw down a sick soundtrack of electro remixes spliced with everything from dubstep to lots of trap at the end. At one point they played Basement Jaxx's "Where's Your Head At" we couldn't help but feel like we were partying at Disneyland California Adventure's Mad Tea Party where they have a giant slinky come out dancing to the same track. No slinky here however, a group on the dance floor did start a train or um, conga line? Don't know what it was, but it looked like fun. The high energy of the carefully selected tracks from the DJs with the performers and décor really made the difference in creating a show like atmosphere instead of another club booze filled night – even though there was plenty of that as well.
Personal Bias: I'm a sucker for theme parties and Alice & Wonderland actually happens to be my favorite one – why do you think I love the Insomniac Wonderland parties?
The Crowd: lots of underage drunk kids, really good dancers and industry friends there to support the White Rabbit Anniversary.
Overheard in the Crowd: "I need to take a nap," says a drunk girl in the bathroom. How can you take a nap when the DJ is playing "Rattle"?!
Random Notebook Dump: It always trips me out to see people getting light shows at the club – but I guess the night had a more festival like production and atmosphere. We will let it slide.