Leading Mexican oenologist, and Valle de Guadalupe leader Hugo D'Acosta is always thinking out of the box, and has a mind for aesthetics and design. D'Acosta, his brother Alejandro, and Hugo's wife Claudia Turrent–both architects–have been etching an indelible imprint on wine making and construction in the Valle. In 1992 they began the Estación de Oficios, more well-known as la escuelita (the little school), for local winemakers, which has been instrumental in moving the Valle into the current trend of boutique wineries. Then came La Contra–arguably Mexico's best wine shop–a small chain which brings D'Acosta's wines and the labels produced at la escuelita to the Mexican market. But this past summer they outdid themselves with La Contra Mobil, a converted 1980's model Allegro RV that's been outfitted with wine racks, a wine fridge for whites, and a central cooling system–it's the world's first wine truck!