Best Supermarket Success Story

The story of the Northgate González supermarket is the American Dream at its best: immigrant Mexican opens a small store in Anaheim in 1980, oldest son takes out a mortgage on his house to secure funding, the rest of the 12 children help as they grow older. As recently as the beginning of the past decade, there were only 13 Northgates, one for each González sibling; now, it's a 36-store juggernaut stretching from Chula Vista to the San Gabriel Valley, each hosting its own tortillería, meat counter, bakery, and signs in Spanish and English to make Americans and pochos realize this isn't just a Mexican grocery store, but a damn good deal. And with the company getting a visit from President Barack Obama earlier this year, its national profile is just emerging.


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