The sneaker game can be a difficult world to break into, between shop employees backdooring rare releases for a quick buck and fanboys setting up tents in front of stores days before kicks are for sale. At Private, the staff not only stock the latest Yeezys and Jordans, but they also keep you informed with up-to-date notifications from an app that allows you to track new drops and get a head start on scoring your favorite pair before everyone else. The app also allows you to enter raffles without having to drive to the shop.
