A giant lot that finds everything from the culinary Toys 'R' Us that is Surfas Culinary District to the chichi kitchen-and-bath store PIRCH to the emerging hipster paradise that is the OC Mix, the South Coast Collection (SOCO) folks are now looking at offering big, free events. SOCO is what Orange County has always lacked: a shopping center with soul—and nary an evil chain in sight.
