A group of young men walked into an Ulta Beauty Store & Salon at Anaheim Plaza a week before Halloween with bags ready–just not for candy. They combed through the aisles during business hours grabbing whatever within reach before running out the door.
One woman who happened to be shopping captured a snippet of the scene when it all went down. The theft alarm system can be heard beeping. Another woman tells the shoplifters that the police are coming before five of them finish up and leave. Ulta workers trailed behind them filming with their phones.
In the past 24 hours, the video has already tallied almost 150,000 views. Ulta Beauty’s social media team definitely saw the footage. “The safety of our guests and associates is a top priority,” the company responded via Twitter. “We are aware of and currently reviewing this matter. Our procedures aim to prevent theft and protect our guests and associates, while continuing to provide an outstanding shopping experience.”
Anaheim police did arrive to the store. “A grand theft crime report was taken and is being investigated” says Sgt. Daron Wyatt, department spokesman.
Thieves hit the same exact Ulta Beauty store in February. Surveillance video showed them shoplifting in much the same manner by grabbing bags at the entrance and helping themselves to products on the shelves.
Gabriel San Román is from Anacrime. He’s a journalist, subversive historian and the tallest Mexican in OC. He also once stood falsely accused of writing articles on Turkish politics in exchange for free food from DönerG’s!