As a vegan, I make it a point to support businesses such as Brea's Veggie Land
as often as possible because I never know when a niche, mom-and-pop
grocery store catering to my hippie diet is going to fail. Unless, of
course, said store sends a mass email telling me they are closing,
which is exactly what happened with Veggie Land.
in a Brea strip mall,
Veggie Land had all sorts of frozen vegan/vegetarian food consisting
mostly of faux meats, Asian specialty foods such as sauces and organic
miso, canned goods, spices and pasta. The other half of the store was devoted to New Age
wellness products for human consumption (ie vitamins and protein
powders) and cleaning supplies.
classes held in the back of the store. For five bucks, owner Linda Lin
would teach a steady stream of regulars how to make awesome dishes such
as vegan chicken tikka masala, vegan kung pow shrimp and vegan kimchi.
Sessions began with a smoothie demonstration by Lin's husband and ended
with a tasting of the food. Veggie Land stressed eco-friendliness and
suggested students bring their own utensils, which everyone happily
did. Lin made the preparation look easy, but damn it, my versions of
her recipes were never as good as hers, which might be why I kept
But the monthly email reminders stopped showing up in my inbox, and
I didn't know why. I do know that once I forgot about my weekly cooking
classes, I damn near forgot all about Veggie Land. Unfortunately, it
seems like I'm not the only one.
Luckily, a post on Veggie Land's Facebook page says they plan to
continue selling products on their website, but no matter how much
Sriracha you dump on the screen, you can't eat the Internet.
a good time to stock up on all things veggie as the store is
having a going-out-of-business sale. Frozen and refrigerated foods are
buy-two-get-one free or 30 percent off while supplements, vitamins and
cleaning products are buy-one-get-one free or 40 percent off. Veggie
Land is even selling everything down to their kitchen sink and
according to their email, “All prices negotiable Cash only.”
told me they were staying open until Oct. 31, but stressed that I
should not wait that long to buy something. Perhaps that's a business
ploy or simply helpful advice. Either way, I'm not waiting a month to
stock up on vegan goodies and neither should you.
and not that this matters much, but of the nine Yelp reviews, everyone
seems to agree with me that this place ruled, so I won't be the only
one who misses Veggie Land.
Veggie Land, 1027 E. Imperial Hwy., #D2, Brea, (714) 529-3888; www.veggielandbrea.com.