UPDATE, MAY 24, NOON.: Perhaps it was the lingering effects of my midnight pork chop/chicken gizzard/butt roast sandwich, but I really screwed the tofu dog on this item. Actually, FARM will pay you the buck to watch its undercover factory farm and slaughterhouse video.
ORIGINAL POST, MAY 24, 8:12 A.M.: Today, the Farm Animal Rights Movement (FARM) ends its three-day “10 Billion Lives Tour” stop at UC Irvine, where a custom-built van with eight TV monitors has been showing a
four-minute video of undercover footage from factory farms and
slaughterhouses–to anyone who'll pay a buck and paying anyone who will watch a buck.
]
The van will be parked for “pay-you-per-view” screenings Saturday at the intersection of West Third Street and North Broadway in Santa Ana.
“Consumers have the right to know where their food comes from, and the
10 Billion Lives Tour will expose people to the harsh reality of animal
agriculture,” say Michael Weber, FARM's program director. “Viewers
often tear up or become angry after watching the video, and turn that
passion into action by making food choices that are consistent with
their values.”
Nonprofit, 30-year-old FARM hopes viewers will decrease their consumption of animal products and work toward vegan diets.
If you can't make it to UCI today or Santa Ana Saturday, nose around on www.10billiontour.org and watch a version of the video on your PC or laptop. One in every 25 online viewers receive two free movie tickets. Is Food, Inc. still in the theaters?
After OC, the tour moves to Cal State San Bernardino May 30-31.
OC Weekly Editor-in-Chief Matt Coker has been engaging, enraging and entertaining readers of newspapers, magazines and websites for decades. He spent the first 13 years of his career in journalism at daily newspapers before “graduating” to OC Weekly in 1995 as the alternative newsweekly’s first calendar editor.