UPDATE, JUNE 12, 5:50 P.M.: The deal is sold out! To those who nabbed a ticket: Have fun laughing at all of the suckas on land!
ORIGINAL POST, JUNE 13, 2:40 P.M.: Whether it's sheer marketing brilliance or proof that Southern Californians have completely lost it, JetBlue is offering flights over the 405 (or #OverThe405 if you wanna be all Twitter fancy) on Saturday during Carmageddon. The fare: $4 each way.
Yeeeeah, this trumps yesterday's suggestion of riding a chopper over the traffic disaster for $200 a pop.
Heard of carpooling? (No? Neither have we.) Well, the airline is promoting “planepools,” apparently for those who just can't stand the thought of staying on their side of the 10 or 101 for a weekend, or–gasp–taking public (ground) transit.
Mark Rogers, JetBlue's L.A. marketing manager, stated in a press release:
We're helping Angelenos get over the gridlock altogether and enjoy the Valley or the beach, their favorite soccer match or a food festival, without having to brave the traffic jams to get there. Plus, you'll receive some of the best customer service in the industry, you can check a bag free, have the benefit of ample legroom while you tune to one of more than 100 live channels of free TV or radio stations, and snack freely, all while having a birds-eye view of the road congestion you've given up.
The planes will fly between Long Beach and Burbank airports. Departure times are 12:20 p.m. and 6:35 p.m. at Burbank, and 1:50 p.m. and 7:55 p.m. at Long Beach. The roughly 40-mile flights will take about 45 minutes, with most of that time spent taxiing on the ground.
Carbon footprint, what?