A mobile social traffic and navigation app is teaming with a Los Angeles-based television station to provide real-time news and traffic information during “Carmageddon”–the July 15 weekend closure of the 405 freeway in Los Angeles.
Waze, which claims to have 4.5 million member drivers in 45 countries providing instant traffic information, and KABC/Channel 7 will share maps, traffic alerts and eyewitness reports to spread the word to drivers via the app and live television coverage.
There should be plenty to report: the 10-mile stretch of the 405 that will be closed is traveled by a half million drivers any given weekend. And this is only part of a $1 billion highway improvement campaign that isn't expected to be finished until 2013.
Waze's citizen traffic app has been adopted by other broadcast media outlets around the globe, including WBHH-TV in southwest Florida and Israel's largest news network, Channel 2. But the KABC partnership is Waze's largest, according to the Palo Alto-based company.