Never underestimate the power of people who've been churned through the Anderson School of Business machine. This week's episode of Food Network's “The Great Food Truck Race” showed that an ounce of amazing marketing savvy can overcome a pound of unfamiliarity with the product. The Nom Nom Truck folks are smart… scarily smart.
For the third week in a row, Los Angeles' Nom Nom Truck was on the top of the rankings, selling well over $2,000 worth of bánh mì and Vietnamese-inspired tacos, $5 and $2 at a time. Their secret? They've got to be glued to Chowhound, Yelp and any other nexus of foodism; upon arrival in Fort Worth, they headed straight to Texas Foodie Central, the Central Market, and were able even to parlay their marketing skills into butchery services by the market's white-clad folks with large knives.