Though it has previously approved spending $1.25 million in taxpayer funds since 2008 for public relations to improve recycling participation, the Orange County Board of Supervisors is now considering spending another $750,000 on the PR program, according to a board staff report.
RIESTER Pacific, Inc. of Los Angeles is the private beneficiary of the spending and will be tasked to expand business and student outreach, add a speaker's bureau, continue a media campaign to improve recycling awareness, participate in community events, and write a report about the effectiveness of its own work.
Michael B. Giancola at the county's OC Waste & Recycling department has recommended approval of the consulting contract at the board's May 4 public hearing.
–R. Scott Moxley / OC Weekly