So we were talking about ideas the next day. Gwen had a sore throat so she couldn't talk and I went to breakfast with the rest of the band. Tom then said, “Why don't we just make the video about the breakup of the band instead of the breakup of Tony and Gwen's relationship?”
It was a great idea. All those scenes in the video — that all happened. Spin did a photo shoot with the band and cropped the boys all out and just used Gwen. So it's all real, it's real emotion. Those things were happening at the time and it was all happening so quick. They were trying to find their feet as a band in a new arena — which was world fame –instead of being in Orange County trying to get a show and trying to get arrested, basically.
I've always said that in a sense, in a band, you've got a Shakesperean set up. There's always some huge drama going on, otherwise they're not an interesting band. I suppose I've always looked for that, because if you're making a piece of film with four characters the most interesting is what's going on between the four of them. I've never met a band that was so open to it, though. "Don't Speak” was a natural thing for me to do as a biographical video– and then we just carried on [making videos that mirrored life] because they're so open. I never tire of that dynamic between them, and Gwen writes very autobiographical lyrics so it was always “Let's face head on what this song is about,” instead of making it about something else.
I don't know if that's true that I'm the closest thing to a biographer. I've made a lot of videos for them over a long stretch of time and I know them all very well.
Of all my videos, I suppose “Sunday Morning” is the most like them. It's the most honest — where they all hang out together, that feels very real to me. They all get on and they're very good friends and have very different lives. When I met them some of them were still living with their parents! (Well, some of them.) They hang on to each other in the sense of that when they got huge across the world, there was already a sense of family between them.