Oscar Mayer's Now Selling Lunchables for Adults!

No one told me, but I was apparently supposed to stop eating Lunchables at some point in my life. How do I know? Well, earlier this week Oscar Mayer announced a new Lunchable-esque product aimed directly towards adults — the Portable Protein Pack (they could've worked some more on the naming).

There's no Oreos, no room temperature dessert pizza, and definitely no Capri Sun. Instead, it's just cheese, nuts, and meat. Man, what's even the point?


Oscar Mayer has got its wires crossed a little bit. The little protein packs are obviously for the health conscious. All four varieties come with at least 13 grams of protein and fit in under 200 calories, but the marketing? Super Internet bro-y. Like Old Spice but less funny and unoriginal.

I mean, just check out this commercial.

Does that look like someone who only wants to eat 170 calories worth of something?

I'm going to stick to my Lunchables proper. When they release their chicken nuggets with one of those juice box-sized wine boxes, someone let me know.

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