Whenever people get on our case about the sexytimes ads we run in our infernal rag, I always point out that the Orange County Register run those sames ads, except smaller, coded, and in the back pages of its Sports section. Hell, I'm old enough to remember when the Reg would run ads for adult theaters, complete with movie titles–there was the one off of Beach Boulevard, and another one whose ad always had a sketch drawing of a man in a Panama hat looking at a lass. Creepy!
Alas, I will no longer be able to use that specious argument, as the Register is no longer accepting those types of ads in owner Aaron Kushner's continuing push to make his paper “classier.”
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In a letter obtained by the Weekly that was sent to advertisers last week, Register senior vice president of sales and marketing Michael H. Burns bid adieu to his adult ads. “As we continue to enhance and develop products for our valued subscribers and readers, we will no longer accept advertising in your category of business,” Burns wrote. “While we wish you much success in your business, we believe the decision to not accept advertising of this category serves in the best interest of our audience.”
Though Burns doesn't name the business category affected, sources say the only such advertisers to receive the letters were in the adult section of the paper.
The paper will enact its ban May 31.
Email: ga*******@oc******.com. Twitter: @gustavoarellano. Follow OC Weekly on Twitter @ocweekly or on Facebook!
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