What the hell is it with beer companies trying to Mexicanize their product for an American market? Recently, they tried to push micheladas on us, to crappy sales; earlier, they tried to push margarita beers on us, to crappy sales.
Now, Heineken is going to debut something called Desperados, a tequila-flavored beer popular in France, a country that also thinks a 35-hour work week is productive.
AdAge has the full story here, along with the note that American beer companies tried this same ruse a couple of decades ago…to crappy sales.
Beer companies: while watered-down Mexican alcoholic flavors might work in backwaters like France, it ain't gonna happen in the United States, where you can not only have Mexican alcohol, but Mexican beer–and never the twain shall meet in the palates of gabachos unless they're double-fisting, you know!
Here's a promotional video–because gyrating model types are SUCH a turn-on to get folks to try this swill, right?