A clip audience members who attend multiple Newport Beach Film Festival screenings between April 23-30 will see over and over and over (etc., etc.) again–a.k.a. the 2015 fest's trailer–is now up, and it's artsier fartsier than previous efforts, which is quite fitting given the cinematic extravaganza's “Know New Art” theme.
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Roll 'em …
Titled Skeet Art, the unique trailer is the sixth straight created by the festival in partnership with RPA Advertising of Santa Monica.
“The great thing about creating for the Newport Beach Film Festival is that the brand is smart, eccentric and artful and allows RPA to do work in another realm,” says Scott McDonald, an RPA vice president and creative director, in a statement. “Everyone who joins the team, from colorist and photographer to editor and director, creates a collective voice which takes the work to an unexpected place that helps the festival stand apart from the pack.”
The in-theater promo was directed by the identical twin duo the Freise Brothers of Biscuit Filmworks.
“We found ourselves at a shooting range in the desert for a friend's wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music,” the Freise Brothers say in the statement. “Seemingly unrelated things, we had this idea to re-imagine them inspired by the festival's theme of 'Know New Art' and meld these elements into a short narrative–what kind of art would a skeet-shooting, punk rock, fine artist make.
“This was our first time working with RPA, which was a fantastic experience,” the brothers continue. “They gave us all the freedom in the world and brought so many creative ideas to the table. We developed storyboards early on, so the whole production team and crew really saw the vision from the beginning. It was great to all be on the same page.”
The “Know New Art” theme will be carried over to print advertising and programs at next month's 16th annual festival, which will showcase more than 350 films from more than 40 countries.
“'Know New Art' articulates the festival's commitment to find unknown artists, provide them a stage and create a big, emotional impact–sometimes on a global scale,” explains Todd Quartararo, the NBFF co-founder and marketing director. “The festival serves as a place of cultivating profound awareness and exposure both for the artist and the audience.”
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OC Weekly Editor-in-Chief Matt Coker has been engaging, enraging and entertaining readers of newspapers, magazines and websites for decades. He spent the first 13 years of his career in journalism at daily newspapers before “graduating” to OC Weekly in 1995 as the alternative newsweekly’s first calendar editor.