Today is Wednesday, and you know without a doubt that two days from now, someone on the Internet will be playing the Rebecca Black song brought forth by vanity production company Ark Music Factory. CEO Patrice Wilson, a.k.a. the rapper who calls Rebecca “RB” while driving his car, tells Gawker that “Friday” was dumb by design.
Wilson, who was born in South Africa and rapped in Eastern Europe under the name
“Pato,” founded Ark Music Factory in 2010 along with
producer Clarence Jey. The company charges aspiring pop starlets typically
$2,000 to $4,000 for a package that includes a song, a video and a
session with an “image consultant.” Black's parents paid $4,000 for
“Friday,” which has been viewed more than 66
million times on YouTube and peaked at No. 19 on iTunes.
The interview was pretty enlightning. He says, “The whole point [was] to create
something that was really simple but something that sticks in people's
head. To have people say, 'I hate this song, but I'm still singing it.'”
The best part?
Where did Wilson get the
inspiration for such lyrics as “Yesterday was Thursday/Today is Friday?”
“I wrote the lyrics on a Thursday night going into a Friday,” he said.
“I was writing different songs all night and was like, 'Wow, I've been
up a long time, and it's Friday.' And I was like, wow, it is Friday!”