McDonald's put out a tweet that invited McRib first-timers to post pictures of themselves popping their processed-pork-sandwich cherries for a chance to win $250.
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So far there are only a few takers, but with corporate campaigns like this, even for a cult product, snarkiness outnumbers actual serious entries. Of the three photos I saw linked to the #FirstMcRib hashtag, there's only one picture of a dude eating a McRib. The other two photos are of a dog sniffing another dog's bum and a hog taking a poop.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.