The last time we heard from Huntington Beach rapper Ariano (pictured), he was –and still is– elbows deep in his big beat, pop-centric hip-hop outfit Return of the Dream Team. But while that project continues to gain traction on the west coast, he's also just released a bi-coastal collaborative effort that allowed him to celebrate his boom bap roots. Teaming up with Philadelphia-based producer Karl Lazlo, Ariano (born Ariano Price) is championing his new, free album, aptly titled Not For Sale.
[Technicali] albums get leaked and bootlegged so hardcore anyways. I put out an album called Friendly Fire in early 2008, and I put out a free album In the Name of the Father in 2008. Both of those albums did really well and kind of created a lot of buzz. Those albums ended up getting picked up, remixed and re-mastered and put out on Technicali later in 2009. So I figured it was a good way to get the music out there before we started selling it, since most music is bootlegged anyways. We paid the money to host the [Not For Sale] album so we can see how many people are downloading it and we can keep records of that so we can show that to companies and show ourselves.
This was actually done around the time I was recording [LD and Ariano's latest unreleased album] The Color of the Music. For me, The Color of the Music was very introspective. I didn't want [Not For Sale] to be too introspective. I kinda wanted to keep it universal and I didn't want to rap too much about me and my experiences. So it was an opportunity to return to some of the word play and just kind of having fun on the tracks and it was a break from having to analyze myself too much.