Question: why is Lady Gaga premiering her unreleased tracks on from Born This Way (out May 23) exclusively on FarmVille?
Answer: It may have something to do with the 63 million FarmVille fanatics who play the Zynga game every month.
And then there's GagaVille. On May 17, Lady Gaga and Zynga will unveil GagaVille–a farm within
FarmVille which will house Lady Gaga's memes from the album, such
as crystals, unicorns and motorcycles. From May 17 to 19, players
can complete tasks to unlock and stream a new unreleased song per day.
Lady Gaga said: “I want to celebrate and share Born This Way
with my little monsters in a special way that's never been done before…
Zynga has created a magical place in FarmVille where my fans can come
play and be the first to listen to the album.”