Joel Lee Craft Jr., Film Investment Scam's Lead Generator, Gets 5 Years for Guilty Plea

A San Clemente man was sentenced Friday to five years in federal prison and ordered to pay $22 million for his role in a telemarketing scheme to milk investors of independent films such as From Mexico With Love and Red Water: 2012.

Joel Lee Craft Jr. had pleaded guilty in 2012 to two counts of conspiracy and single counts of mail fraud, wire fraud and tax evasion. The 43-year-old was the CEO of San Clemente-based American Information Strategies Inc., which sold lead lists to the telemarketing companies that made the cold calls to potential film investors around the U.S.

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Joel Lee Craft Jr., Seller of Telemarketing Leads, Indicted in $25 Million Indie Movie Investment Scam

Some films were made, but the fraud was similar to the one at the center of Mel Brooks' The Producers: Millions and millions of dollars were raised from investors for future flops that were made and promoted with small portions of the money raised.

For instance, only about a third of the $15 million raised went into From Mexico With Love, which only made about $550,000 after its October 2009 theatrical release, according to the U.S. Attorney's Office.

About 100 people invested $2.7 million into the making of Red Water: 2012, which was never produced, say prosecutors, while $9 million was raised from about 250 investors for Eye of the Dolphin and sequel Way of the Dolphin (later renamed Beneath the Blue). Eye of the Dolphin reaped about $70,000 from its theatrical release, and the sequel went straight to video.

Think of The Producers and Glengarry Glen Ross when it comes to co-defendant James Lloyd, 47, of Lake Arrowhead. The “closer” in the scheme received a 13-year federal prison sentence in 2012. Guess coffee's not the only thing for closers.

Email: mc****@oc******.com. Twitter: @MatthewTCoker. Follow OC Weekly on Twitter @ocweekly or on Facebook!

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