Readers of this blog should now be familiar with Jason Quinn's expletive-fueled and “Burn in hell” retort to an unhappy customer on Yelp. But what may have sounded like an ill-advised move last week is now looking like it could be a boon for the restaurant…that is, if you believe that there's no such thing as bad publicity.
If the latter is true, this could be the case study to prove it. A nearly three minute segment on the local news where Quinn gets the last word? That's free advertisement you can't buy. How soon before the national news outlets pick up on this story? Set your timers…I'm betting about a week.
See the segment below.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.