More than any other reissue of collectors' box sets and unreleased music, Pink Floyd's campaign with EMI, Why Pink Floyd? is being presented with the most hoopla.
The campaign launches tomorrow, also with unreleased music from the archives and complete studio recordings remastered. How is EMI celebrating?
First, they've commissioned Late Night With Jimmy Fallon to devote each day this week to Pink Floyd. The Shins, Foo Fighters, MGMT, Dierks Bentley and Pearl Jam are all covering a classic Floyd song each.
The Shins will make their first TV appearance in
four years when they perform “Breathe,” from The Dark Side of the Moon today. On Tuesday, Roger Waters will perform “In the Flesh,” from The Wall album with the Foo Fighters.
On Wednesday, MGMT will perform “Lucifer Sam” from Pink Floyd's 1967 debut album, The
Piper At The Gates Of Dawn. Thursday, country music artist Dierks Bentley will sing “Wish You Were
Here” from Pink Floyd's album of the same name. On Friday, Pearl Jam will perform “Mother,” from The Wall
On Tuesday, EMI will release of the band's 14 remastered studio
albums, a boxed 16 CD Discovery collection of the albums and two
expanded editions of The Dark Side of the Moon, including a 6-disc boxed
set with extensive previously unreleased audio and video content. On
November 8, Wish You Were Here will also be released in two expanded
editions, as well as a new collection, A Foot In The Door – The Best Of
Pink Floyd. The campaign will continue with the February 28, 2012
release of The Wall in two expanded editions.