Some may remember that before it sold $2 sushi on moving belts, Kula's previous incarnation was as a high-priced, made-to-order sushi bar in Century City. When it failed to catch on after about one year, the restaurant made the move to the then still unproven Diamond Jamboree in Irvine. It was here that it found its niche in the conveyor belt-sushi trade.
In its $2 per plate price model, Kula seemed to have found a resonant frequency with the public. It would spawn another store just like it in Rowland Heights and a return to LA proper at its recently-opened Little Tokyo branch.