Ever wait for your ice cream to thaw and think to yourself, "Man, I wish some virtual musicians were playing for me right now"? I'm going to assume no, but someone at Häagen-Dazs apparently thought it was a cool idea because their pints of ice cream each come with honestly one of the coolest, most superfluos uses of augmented reality that has ever been used by an ice cream company.
Flip over the cover, download the app, and pretty soon you too can have a string section playing for you. Don't believe me? You can see the app in action after the jump. The magic starts at 1:40, and trust me, it's damn magical.