Google has hired a former Food Network exec to head a YouTube channel called HUNGRY this summer. Going live on July 2nd, the new offering will feature at least a dozen original programming, which will include, among others, a new series with Duff Goldman from Ace of Cakes, a show called Brothers Green with a pair of Brooklyn “underground caterers” doing weekly food challenges, and Casserole Queens, a series with two Austin women who like cooking retro food, like, well, casseroles. The segments will be short, following the YouTube convention of one to three minutes.
With user-generated content and popular YouTube shows like Cooking With Dog offering cooking tips and instructions to those who don't want to sit through a whole 30-minute show, the move is not all that surprising. And then there's the fact that there's 800 million pairs of eyes on YouTube with a significant amount of those in the younger demographic coveted by advertisers.