Google has hired a former Food Network exec to head a YouTube channel called HUNGRY this summer. Going live on July 2nd, the new offering will feature at least a dozen original programming, which will include, among others, a new series with Duff Goldman from Ace of Cakes, a show called Brothers Green with a pair of Brooklyn “underground caterers” doing weekly food challenges, and Casserole Queens, a series with two Austin women who like cooking retro food, like, well, casseroles. The segments will be short, following the YouTube convention of one to three minutes.
With user-generated content and popular YouTube shows like Cooking With Dog offering cooking tips and instructions to those who don't want to sit through a whole 30-minute show, the move is not all that surprising. And then there's the fact that there's 800 million pairs of eyes on YouTube with a significant amount of those in the younger demographic coveted by advertisers.
Edwin Goei was born on the island of Java, grew up in La Habra, studied in Irvine, and eats everywhere. Before becoming an award-winning restaurant critic for OC Weekly in 2007, he went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.