Still, even with the name change, Cafe BBQ Chicken & Beer is still not the neatest restaurant name at the Korean District. In my opinion, that distinction still goes to Pizza & Chicken & Love Letter. Okay, it's a tie between that and Wako Honey Pig.
One wonders, though, whether Cafe BBQ Chicken & Beer is taking cues from Laguna Beach's House of Big Fish & Ice Cold Beer, which was the first to go the literal route and has succeeded in part of it. It can be argued that it has done well because people know what to expect.
Will transparency and the word “beer” make the difference here too? Ask yourselves this question: Are you more apt to go to a place called Cafe BBQ Chicken & Beer or one just called BBQ Chicken?