If we think of all the mascots in the fast-food hamburger chain galaxy–McDonald's Ronald, Carl Jr.'s galaxy of gals, Jack, the Burger King–perhaps the most boring is Wendy's, um, Wendy. It's intentional, of course: she was modeled after the daughter of Wendy's founder Dave Thomas.
It debuted in Moscow this past Thursday, reported the Moscow Times, which reported, “Instead of the wholesome freckle-faced redhead in old-fashioned
pantaloons, these long-legged women wore short dresses, bright
red-striped stockings and stilettos.”
A Wendy's executive from the United States wasn't pleased, and told the paper he “would probably have to deal with a flood of phone calls” from pious company execs.
The reaction by Alexander Kovaler, the CEO for the Moscow franchisee who decided on the gals? “It's our
upgrade,” to appeal to a younger demographic.
Besides, much more obscene is Kovaler's expected average bill per customer: $9. For Wendy's….