According to the Bevlog, a blog that reviews and tracks new liquor labels approved by the TTB (that's the Alcohol and Tobacco Tax and Trade Bureau), the government agency has gone ahead and approved a product called Palcohol, which was, up until a few days ago, described this way on the company's website:
What's worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.
So what is it? It's essentially alcoholic Kool Aid. Each pouch contains a powder made from either vodka or rum, which can be added to 5 ounces of water to make, well, alcohol.
There's also four cocktail versions including a Cosmo, a Mojito, Powderita (their version of a Margarita) and a Lemon Drop.
Since the approval went through, the company changed the description, with suggestions that are less surreptitious, urging people to use the product responsibly, and discouraging any "goofballs" who intend to snort it.
The company says they expect to start selling Palcohol this fall where liquor is legally sold, but also online. In the meantime, here's to all the late night jokes this will inspire, and hoping one of them will involve a very inebriated Kool Aid Man.
Edwin Goei was born on the island of Java, grew up in La Habra, studied in Irvine, and eats everywhere. Before becoming an award-winning restaurant critic for OC Weekly in 2007, he went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.