An article out of the Washington Post reports that fast food breakfast sales are down simply because fewer people go out the door in the morning to go to work. “Typically, if you're unemployed, you're not getting up at six and not going through the drive-thru,” said Jeffrey Bernstein, an analyst quoted in the article. “There is a direct correlation between unemployment and breakfast sales.”
The story goes on to say that breakfast “is extremely profitable: Coffee is mostly water, and eggs are cheaper than beef. Bernstein estimated that breakfast sales at McDonald's accounted for about a quarter of its revenue but 35 percent of its profit.”
So, America? Get a job already. You're hurting McDonald's bottom line.