Like me, you may be one of the millions who got hooked on Draw Something. But as reports surface that the game is actually losing users at a rapid rate, did you know that Zynga, the company that owns the game, have started selling branded words like KFC and Doritos to reap more revenues?
]
As the app suggests the words, you, in effect, become an unpaid brand
promoter if you draw the
products and logos of advertisers instead of the usual random nouns and
objects.
It doesn't take any of the fun away for me, but KFC and Doritos and Coke should be wary.
Think of how many unflattering images that, say, a hired Peta artist
could disseminate to Draw Something users if it ever figured out how
consistently get KFC as a word.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.