Here is the line from yesterday's free-burger bonanza at Charlie Palmer's new South Coast Plaza hamburger stand, DG Burgers (and I just remembered that line in the Simpsons when Marge got annoyed at that Italian candy maker who works in the field of Gummi…). Surprise, surprise–give out free anything, and people will flock to it nowadays, and forever.
Confession: I have never cared for fries. I think they're generally an excuse for cooks to get rid of potatoes and rip people off an extra two bucks. They're usually limp, and even at its best a failure in comparison to other side snacks like tortilla chips, pita bread swiped through hummus, or some good baked beans.
I almost asked the waiter who handed me the basket to take away the fries, but I was hungry and needed to fill my gut. The picture above does them little justice–they're thicker, sprinkled with sea salt, like mashed potatoes on the inside held back by a crisp skin sturdy enough to bat on someone's cheek and leave a mark. I didn't even have a chance to ask for a dipping sauce, or even mustard–when I'm hungry, and need to eat fries, I drown them in mustard and Tapatío to mask the chalky flavor of a regular batch. But these fries needed no tricks–plain-and-simple delicious. Most miraculous part of all? Although they were hearty, and tasted like French fries should, they left no grease on my fingertips. None. Charlie: you are a genius. Now, if you can only offer a combo with the burger instead of charging people $5 just for fries, I might actually become a regular…