o-yo fans, prepare to fight off a swarm of kawaii lovers for your next cup of self-serve frozen goodness.
Anaheim-based Yogurtland is collaborating with cuteness empire Sanrio, stocking its 130 locations with spoons, cups and collectibles featuring Hello Kitty, My Melody, Keroppi and Chococat.
The madness begins July 21.
On July 20, the characters themselves will unveil the collection at Beverly Connection in Los Angeles. Fans get free fro-yo from noon to 2 p.m.