Fr
o-yo fans, prepare to fight off a swarm of kawaii lovers for your next cup of self-serve frozen goodness.
Anaheim-based Yogurtland is collaborating with cuteness empire Sanrio, stocking its 130 locations with spoons, cups and collectibles featuring Hello Kitty, My Melody, Keroppi and Chococat.
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The madness begins July 21.
On July 20, the characters themselves will unveil the collection at Beverly Connection in Los Angeles. Fans get free fro-yo from noon to 2 p.m.
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