I'm not sure of the reason why Chik-fil-A is giving out free breakfast this week, but they are. But rather than using tree-killing coupons, they're offering it via appointment only through their website. You pick your location, time, and dish.
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Corner Bakery did a similar thing last year, which was a brilliant campaign, seeing as how they got me to give them my email address for the price of a small mac-and-cheese.
This time at Chik-fil-A, every breakfast item from oatmeal to the breakfast burritos is up for grabs. Is it worth surrendering your email, though? Surely you have a decoy address for such a purpose?
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.