The writer of the story interviewed Paul McIlhenny, the company's sixth-generation CEO. McIlhenny said he recognizes how Rooster Sauce has gone from just a "West Coast thing" to showing up on the shelves of the local Walmart.
Though he declined to go futher into detail, McIlhenny admitted they are "definitely looking at the Asian category."
The interview was conducted before McIlhenny died this weekend at 68.
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