July 10 is officially here! Hallelujah! For those of you who didn’t pick up our inaugural 7/10 Guide issue last year, here’s the rundown: July 10, or 7/10, is holiday-cousins with April 20, the day cannabis-flower lovers pack bowls, roll-joints and pass blunts at 4:20 a.m. and p.m. But the cannabis revolution of the past decade has led to the plants inevitable evolution. Smoking flower is no longer the only way to consume cannabis. Cannabis-oil has changed the way people use and interact with the plant altogether. In fact, oil’s widened the scope of the entire industry and provided a new perspective on the herb, which is the foundation of how and why the new canna-holiday emerged.
According to cannabis lore, 710 day traces back to a man named Taskrok of Highly Educated—a titanium product company that makes tools and accessories for cannabis concentrate connoisseurs; and his friends from Healthstone Glass and BeeHive Oil Clothing companies. Most people didn’t know anything about cannabis concentrates (wax, shatter or crumble—all of which come from cannabis oil) in 2011, let alone understand the versatility of oil. But Taskrok and his friends had already tapped into that higher wisdom.
The guys used an online video chat forum called TinyChat to spread the idea of 7/10 being the day of oil. Why 710? Because when you flip the numbers upside down and read them backwards it spells the word OIL. The mysterious Taskrok and his oil loving crew didn’t resonate with the OG flower-power of 420 anymore. So, they let the virtual world of TinyChat (and the community of concentrate lovers they’d found) know there was a new time to smoke oil: 7:10 a.m. and p.m. Since then, 710 slowly caught on as a trend across the community and now industry.
What, exactly, are Taskrok and his friends doing now? Probably smoking dabs in the trees of Santa Cruz somewhere. But in this new legal landscape, cannabis oil has reached transcendent popularity. Thanks to oil we have cannabis beverages, cookies, chocolate, vegan bars, mint strips, tea, lotions, salves, lip balms, capsules, transdermal patches, suppositories, tinctures, high terpene-profile smoke-able concentrates, and so much more. Oil has made cannabis more appealing and available to people who don’t fit the “stoner” stereotype, which, in turn, helps deteriorate the archaic stigma that’s persisted in America since…forever.
Now, seniors are reaching for cannabis-oil products instead of pharmaceuticals and over-the-counter meds. There are companies whose products are designed specifically for the senior demographic, like Papa & Barkley. The Food and Drug Administration made history on June 25 by approving Epidiolex, a strawberry-flavored CBD liquid to help treat children with epilepsy. Basically, cannabis-oil highlights a broader, technical, more scientific side of the plant.
Although we understand more about the ocean and potential life on Mars than we do about cannabis and it’s derivatives, we’re on the right path. Thanks to cannabis oil and shifts in legality, we’re about to enter an era of scientific innovation and discovery. Think of it as our modern day Enlightenment. So, there’s a lot to celebrate on this 710 day—and we’re happy to help you determine the best way to participate in the festivities. Use this guide as your tool for education, recipes, festivities and more.
May the oil deities be with you.