We dropped by Crystal Cove Promenade last week to learn that The Butchery was actually in soft opening mode since Thursday. What exactly is soft opening? It's a time for new businesses to work out any kinks in day-to-day operations so they're ready for an official grand celebration. We snapped a few photos and chatted with some of their team so you can be well-acquainted when you step inside.
First up, that gorgeous cut of beef you initially saw in Brian Smith's On the Line interview is none other than prime tomahawk rib eye from RR Ranch that's been dry aged. This meat is pasture raised, grass fed and grain finished. All beef considered for this program is in the top third of choice and higher levels of marbling. In addition, this is source certified from farm to finish on family farms. It's sustainably raised in the heart of the Pacific Northwest.
As The Butchery's third location (in addition to Costa Mesa and Brea), Smith mentioned that a focus at Newport Coast would be on curating a solid wine and beer selection. This allows customers to source not only their meats, but vegetable sides and beverages all from the same place. Fact: This space was actually part of At Ease, a men's clothing store. However, after they went through renovations, the owners decided the additional space wasn't needed. And the rest is meat-loving history.
Let's get back to the meats for a minute. We found out that they carry Wagyu beef tenerloin from Japan at $95 per pound(!!). If that's a little rich for you, check out their Kurobuta bacon at about a buck a slice. This high-end pork cooks at a lower melting point and contains more fat than a typical slice. It's considered the Kobe of bacon. Butchery's selection of mostly imported sausages is also a good choice for those who want to try something new without breaking the bank.
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If you're feeling hungry, the slightly expanded deli menu features Boar's Head meats and a new Chicago Dog unique to this location. All employees will receive butcher training in the future, so that person preparing your sandwich might also be responsible for your beef purchase. Pretty cool, if you ask us. Follow them on Instagram to learn about their official grand opening date.
The Butchery is now open at 8058 East Pacific Coast Highway in Newport Coast, (949) 715-3883; www.butcherymeats.com.