To counter the successfully engineered hype about Taco Bell's new breakfast waffle taco, which included a commercial where Taco Bell rounded up people actually named Ronald McDonald and got them to say they loved it, McDonald's has created a zinger of its own: a picture of Ronald, kneeling down to pet a very tiny Chihuahua, with the caption "Imitation is the sincerest form of flattery."
The company posted it recently on their Facebook and Twitter accounts.
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And also, it has announced it will be giving away free small coffees during breakfast hours starting today and until April 13, which just goes to show, when multi-national, fast-food corporations fight, amusement and free stuff ensue.